Apr 2013
OUR MISSION
WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.
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Mar 2013
Raising The Roof Repackages Help
Raising The Roof is a charity focused on creating homelessness awareness. For 16 years, they've raised donation money by selling toques - Canadian, for winter hat.
The biggest barrier stopping people from buying a hat was that they were unsure exactly where that money went, how it is used and who it would help. And, hats just don't evoke emotional connections. So we repackaged the hats and gave them a purpose. Now people weren't buying hats, they were buying solutions.
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More from Leo
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May 2013
When to Take My Name Off the Door
On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one. Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency and still inspire us, even after all this time.
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May 2013
Four Clio statues are Leo Burnett Toronto bound.
With one Silver and three Bronze statues, LB Toronto brings home more 2013 Clios than any other Canadian agency. Our wins include an Environmental Silver and OOH Bronze for The Street House project for pro-bono client Raising the Roof charity. We’re celebrating a Design: Point-of-Purchase Bronze for Earls Restaurants Lobster Party. And our Human Coupons campaign for IKEA walked off with a Direct: Mixed Campaign Bronze.
May 2013
Leo Burnett Toronto Raises the Roof with 2 NY Festivals awards.
Our work for pro-bono client Raising the Roof, a charity focused on creating homelessness awareness, continues to garner recognition. In this case, two Finalist Certificates at the 2013 NY Festivals show. Our provocative ambient The Street House project won in the Public & Media Relations category, while a homeless youth Print campaign won in the PSA category.
May 2013
When experience gets you noticed.
A little while back, one of our planners was on the hunt for a new car. While visiting a dealership one weekend to take a look at a specific model, he happened upon a vehicle in the showroom that he’d never seen before. He asked about it and was told that it didn’t sell many units and therefore wasn’t supported with much of an advertising budget. But he was intrigued: this car had all the things he was looking for. He went to the dealership that day with a plan to look at a certain car, but left thinking about the one he’d stumbled upon.
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Apr 2013
Leo Burnett Toronto shines in Applied Arts Annuals.
Each year, Applied Arts Magazine showcases Canada’s best visual communications in a series of Annuals. This year’s Design Annual spotlights18 LB Toronto projects, with In-Annual honours across 11 different categories. We were also recognized in the latest Applied Arts Photography and Illustration Annual, with four In-Annual honours in three different categories.
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Mar 2013
James Ready Beer
Facebook Swap
Looking to attract new drinkers to James Ready’s Facebook page, we asked J.R. fans already on Facebook to help spread the word. The James Ready Cover Photo Swap let drinkers use J.R.'s cover photo space if J.R. could use theirs - the first time Facebook’s cover photo space has been used as a swap-off space. We reached almost 6 million unique people and saw a 352% jump in page shares, 402% jump in Likes and a 37% increase in fans. All within six weeks.
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