Apr 2013
OUR MISSION
WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.
May 2013
Purpose, for whatever's next
We gave our 10 year old daughter an iPad mini recently. Have you ever seen a little person use a tablet? Its pretty amazing. They navigate the interface instinctively. This thing, requiring enormous computing complexity to design and build, is yet so simple that even a child can use it with little to no instruction. And then when you factor in the knowledge base of the web, her possibilities become almost limitless.
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More from Leo
May 2013
2013 Awards to date
Recognition from across the board and around the world
Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s Awards speak for themselves.
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Mar 2013
Raising The Roof Repackages Help
Raising The Roof is a charity focused on creating homelessness awareness. For 16 years, they've raised donation money by selling toques - Canadian, for winter hat.
The biggest barrier stopping people from buying a hat was that they were unsure exactly where that money went, how it is used and who it would help. And, hats just don't evoke emotional connections. So we repackaged the hats and gave them a purpose. Now people weren't buying hats, they were buying solutions.
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May 2013
Two Leo Burnett Toronto teams are headed to Cannes.
The National Advertising Awards is a brief-based competition challenging agency creatives to choose from one of seven categories, download a brief, then push the envelope. This year, two LB Toronto teams won Gold - and an all-in trip to the 2013 Cannes Lions International Advertising Festival. High-fives to Marty Hoefkes and Mike Morelli, our Young Creatives Gold team, and Anthony Chelvanathan and Steve Persico for acing the Out Of Home Gold.
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May 2013
When to Take My Name Off the Door
On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one. Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency and still inspire us, even after all this time.
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May 2013
Four Clio statues are Leo Burnett Toronto bound.
With one Silver and three Bronze statues, LB Toronto brings home more 2013 Clios than any other Canadian agency. Our wins include an Environmental Silver and OOH Bronze for The Street House project for pro-bono client Raising the Roof charity. We’re celebrating a Design: Point-of-Purchase Bronze for Earls Restaurants Lobster Party. And our Human Coupons campaign for IKEA walked off with a Direct: Mixed Campaign Bronze.
May 2013
Leo Burnett Toronto Raises the Roof with 2 NY Festivals awards.
Our work for pro-bono client Raising the Roof, a charity focused on creating homelessness awareness, continues to garner recognition. In this case, two Finalist Certificates at the 2013 NY Festivals show. Our provocative ambient The Street House project won in the Public & Media Relations category, while a homeless youth Print campaign won in the PSA category.