OUR MISSION

Jul 2015

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2015 Awards to date

Jul 2015

2015 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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More from Leo

More Lions for Leo Toronto!  Two Gold Cyber Lions and  a Bronze Design Lion.

Jun 2015

More Lions for Leo Toronto! Two Gold Cyber Lions and a Bronze Design Lion.

The winning streak for Leo and P&G Always continues. Out of over 3,700 Cyber Lions entries, our #LikeAGirl work captured 2 Golds in the Social Video and Community Building / Management categories. That makes 11 Lions so far for the campaign created by a global Leo team lead by Toronto. Our third Lion of the day went to… ourselves. The innovative Leo Christmas Wrap design nabbed a Bronze Design Lion in the Self-Promotion category.

Ace! LB Toronto adds a Silver Outdoor Lion  to our Cannes collection.

Jun 2015

Ace! LB Toronto adds a Silver Outdoor Lion to our Cannes collection.

It took 15,000 tennis balls to net a Silver Outdoor Lion in the Adapted Billboard and Outdoor Posters – Campaign category. That’s how many balls we used to create the Kings & Queens of the Courts campaign to help TSN/Bell Media promote their coverage of the US Open. The oversize murals featured a screaming Serena Williams, Milos Raonic and Eugenie Bouchard. An outdoor innovation that has garnered oversized international awards attention.

LB Toronto breaks new ground with a coveted Glass Lion.

Jun 2015

LB Toronto breaks new ground with a coveted Glass Lion.

This is the first year the Cannes Festival has officially recognized campaigns addressing the issue of gender inequality or prejudice. We are honoured that Leo’s P&G Always #LikeAGirl campaign has won 1 of just 7 inaugural Glass Lions awarded. #LikeAGirl was created by a global Burnett team lead by Leo Toronto. The campaign has also won a PR Lions Grand Prix and a Media Lions Gold for sister companies MSL Group and Starcom.

Leo Toronto  wins Gold, Silver  & Bronze Promo and Direct Lions

Jun 2015

Leo Toronto wins Gold, Silver & Bronze Promo and Direct Lions

As expected, P&G Always’ #LikeAGirl campaign came roaring out of the 2015 Cannes Lions festival with Gold and Silver Direct Lions and Gold and Bronze Promo & Activation Lions. The #LikeAGirl work was created by a global Burnett team lead by Leo Toronto, and is one of the most awarded campaigns of the season. Early days at Cannes…watch this space!

The Big Pie Perspective.

Jun 2015

The Big Pie Perspective.

Jim Koch is the pioneer of the craft-beer movement, and brewer of Samuel Adams. Yet since 2008, the Boston Beer Company has given out more than $3 million to help other small craft breweries. In 2013, Samuel Adams invested $1 million into a beer can that allows you to get more air while you drink, so you experience the taste and smell of the beer at the same time. They licensed the design to the manufacturer on the condition that it let other craft beers use it for free.

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Cyborg Memories.

Jun 2015

Cyborg Memories.

Facebook’s new On-This-Day feature brings back past memories on one’s newsfeed, like the algorithmically generated Year-In-Review videos from Facebook and Google+. Cyberculture theorists in the 1990s described the integration of technology in everyday lives as the emergence of cyborgs (in the metaphorical rather than sci-fi sense); where humans increasingly interface with technologies to extend their functioning and bodies. In today’s world of smartphones and cloud computing, we are living in that cyborg reality. However, instead of merely extending human functioning, the machine is now shaping the human

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