OUR MISSION

Mar 2015

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2015 Awards to date

Mar 2015

2015 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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LB Toronto wins  first Bessies Digital Best of Show award.

Mar 2015

LB Toronto wins first Bessies Digital Best of Show award.

The Bessies honour the best screen advertising in Canada. At the 51st Show, P&G Always’ #LikeAGirl work captured the first ever Bessies Best of Show – Digital award, plus a Gold for Digital Single. The multi-award winning #LikeAGirl campaign was created by an international Burnett team led by LB Toronto. Our IKEA work was also honoured at the Bessies, with a Silver Casting nod for “Nonna” and a Television Single Finalist call out for “Eric.” Great show!

Marketing Madness.

Mar 2015

Marketing Madness.

The first round of college basketball’s March Madness kicked-off on Tuesday March 17th. Millions of North Americans stopped everything to fill out a bracket and pick which team will be this year’s Cinderella story. Of course, big viewership means big money for advertisers who wish to increase brand awareness.

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LB Toronto is YoungGuns Agency of the Year.

Mar 2015

LB Toronto is YoungGuns Agency of the Year.

Each year, the YGA recognizes and supports global talent aged 30 or younger through its YoungGun awards. The 2014 results are just in and Leo Burnett was bang on target, with LB Toronto named Agency of the Year and LB Worldwide Network of the Year. Toronto scored 2 Gold, 1 Silver, 1 Bronze and 3 Finalist awards for P&G Always, IKEA, Bell Media/TSN and self-promo work. And we did it in multiple categories, including Viral Digital, OOH, Design, Environmental Design, Film and PR. The future is in good hands.

The Courtship of YouTube Stars

Mar 2015

The Courtship of YouTube Stars

According to a 2014 survey commissioned by Variety Magazine, a majority of teens in the United States today favour YouTube stars over “traditional” celebrities. Mainstream stars like Jennifer Lawrence and Katy Perry are supposedly less influential than some video bloggers you’ve probably never heard of.

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How Many Words Does It Take To…

Mar 2015

How Many Words Does It Take To…

In Victorian times, writers we paid by how much they wrote (words, lines, episodes), impacting a generation of prose. With limitless verbiage, stories could be highly complex, multi-layered and deeply meaningful. Expectations were high, and engagement in stories even higher.

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Understanding employee as brand.

Mar 2015

Understanding employee as brand.

13% of employees are actively engaged at work.* Yes, how true.

If there ever was a place for an auto brand to shine outside the dealership, it would be the auto show: a captive audience of entrance-paying people actively interested in looking, asking, trying…and hopefully buying your brand.

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