OUR MISSION

Aug 2016

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2016 Awards

Aug 2016

2016 Awards

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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More from Leo

LB Canada executives appointed to North American leadership roles.

Sep 2016

LB Canada executives appointed to North American leadership roles.

Leo Burnett Canada’s Judy John and Brent Nelsen have been appointed to Leo Burnett North America leadership roles. Judy, CEO & CCO of LB Canada, has been named Chief Creative Officer, North America in addition to her CEO role. Brent, LB Canada’s EVP, Chief Strategy Officer, assumes the role of Chief Strategic Officer, North America. Both will remain in Toronto. This is the first time North American creative and strategy for a major agency will be run from Canada.

Leo redefines #LikeAGirl and wins a D&AD Impact White Pencil.

Sep 2016

Leo redefines #LikeAGirl and wins a D&AD Impact White Pencil.

D&AD Impact – a partnership between D&AD and Advertising Week – celebrates transformative creative ideas that ultimately contribute towards a better, fairer and more sustainable future for all. So we couldn't be prouder to have Leo’s #LikeAGirl campaign honoured with a revered White Pencil at the inaugural D&AD Impact event. #LikeAGirl, created for P&G’s Always brand by an international Burnett team led by Leo Toronto, spread to 22 markets, garnered over 4.5 billion impressions and became the #1 viral video in the world. It sparked a global conversation that gave “like a girl” a powerful and inspiring new meaning.

LB Toronto wins PROMO! Gold &  Silver.

Sep 2016

LB Toronto wins PROMO! Gold & Silver.

Each year, the CAPMA (Canadian Agencies Practicing Marketing Activation) hosts the PROMO! Awards to recognize the best Canadian brand activation programs. At this year’s show, Leo Toronto won Gold in the Best Pop-Up/Experiential Event category for Raising The Roof’s Coming Soon installation. We also won Silver in the Best Use of Online Video category for P&G Always’ #LikeAGirl Unstoppable video.

IKEA’s Hyperlapse Banner. Close

Aug 2016

IKEA’s Hyperlapse Banner.

With only 12 IKEA stores across Canada, there’s a perception the IKEA is “hard to reach”. So IKEA launched Pick-up points closer to people’s homes. To show how accessible these really are, we created personalized Hyperlapse video banners that showed stitched-together Google Streetview images of the journey from a user’s location to the nearest Pick-up point…drive time included. Each banner was a unique experience and engagement rates were 3x the industry standard.

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That’s Unsure-ance. Close

Aug 2016

That’s Unsure-ance.

We developed a series of Home Insurance spots focusing on those moments when people suddenly get a niggling feeling about their insurance coverage. With TD, of course, you can avoid those moments of "Unsure-ance."

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Avoid Unsure-ance. Close

Aug 2016

Avoid Unsure-ance.

We developed a series of Home Insurance spots focusing on those moments when people suddenly get a niggling feeling about their insurance coverage. With TD, of course, you can avoid those moments of "Unsure-ance."

Watch