OUR MISSION

May 2015

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2015 Awards to date

May 2015

2015 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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Leo Toronto is most  awarded Canadian  agency at D&AD.

May 2015

Leo Toronto is most awarded Canadian agency at D&AD.

Winning a D&AD Pencil has long been a coveted accolade for international designers and ad creatives. This year, LB Toronto won an enviable boxful of 11 Pencils, including a rare Black one. Once again, P&G Always #LikeAGirl cleaned up across a range of categories. Created by an international Burnettt team lead by Leo Toronto, the campaign won more Pencils than any other – 1 Black (Advertising & Marketing Communications – Brand) plus 2 Yellow, 3 Graphite and 2 Wood. Our TSN/Bell Media work Kings & Queens of the Courts won 2 Wood Pencils, and IKEA Inspiration Boxes earned us another Wood.

LB Toronto is  New York Festivals’  North American  Agency of the Year.

May 2015

LB Toronto is New York Festivals’ North American Agency of the Year.

New York Festivals has been honouring the World’s Best Work since 1957. This year, LB Toronto was our continent’s best thanks to 13 awards across multiple categories, including Branded Entertainment, Film, Digital, Design, Direct and Outdoor. P&G Always’ #LikeAGirl campaign – created by an international Burnettt team led by Leo Toronto – won Grand Prize in Branded Entertainment, 3 First Prizes and 2 Second Prizes. Our TSN/Bell Media Kings & Queens of the Courts work won 4 Finalists Awards, while a Third Prize and 2 Finalist Awards we awarded to our IKEA Inspiration Boxes and Measuring Tape campaigns.

Leo Toronto #1  Canadian agency at  the 2015 One Show.

May 2015

Leo Toronto #1 Canadian agency at the 2015 One Show.

The One Club’s annual One Show is a top-5 international creative competition. This year LB Toronto shone, winning 2 Gold, 5 Silver and 3 Bronze Pencils, plus 10 Merit awards. A haul that made us #1 in Canada and #6 in the world. Big winners included TSN/Bell Media Kings & Queens of the Courts, which aced 4 Pencils and 7 Merits. The much-awarded P&G Always #LikeAGirl campaign – created by an international Burnett team lead by Leo Toronto – won 5 Pencils. Catalogue work for IKEA nailed 1 Pencil and 1 Merit, while Smith Restaurant + Bar and House-Maison each won a Design Merit. One awesome Show!

The mobile revolution.

May 2015

The mobile revolution.

The growth and evolution of mobile technologies are staggering, having profound global effects. As we inevitably head in the direction of “ubiquitous connectivity,” where does the world stand? And what does enhanced connectivity mean for brands moving forward?

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Leo Toronto teams  among the pride of  Canadian Young Lions.

May 2015

Leo Toronto teams among the pride of Canadian Young Lions.

Hot on the heels of their Gold win – and a trip to Cannes – at the National Advertising Challenge, LB Toronto’s Sally Fung & Jason Soy have done us proud again. They won Cyber Gold at the 2015 Canadian Young Lions competition and will represent Canada at the global Young Lions competition in June. Kudos, too, to Jordan Gladman for his Silver Cyber award. Sponsored by the Globe and Mail, the Canadian competition recognizes creative talent under age 28. Prizes are awarded in the Print, Cyber, Media and Film categories and entrants have just 24 hours to complete their projects. This year, the brief revolved around an anti-bullying campaign for No Place to Hide.

When digital giants sneeze.

May 2015

When digital giants sneeze.

It must be April allergy season because three major digital platforms sneezed in the same month (which no doubt led to brands and agencies scrambling in the aftermath); whether it is Google lowering search rankings of websites it deems not mobile-friendly or Twitter cutting off third-party access to its firehose of tweets and information.

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