OUR MISSION

Mar 2015

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

2015 Awards to date

Mar 2015

2015 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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More from Leo

Understanding employee as brand.

Mar 2015

Understanding employee as brand.

13% of employees are actively engaged at work.* Yes, how true.

If there ever was a place for an auto brand to shine outside the dealership, it would be the auto show: a captive audience of entrance-paying people actively interested in looking, asking, trying…and hopefully buying your brand.

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LB Toronto scores high on Cassies effectiveness.

Feb 2015

LB Toronto scores high on Cassies effectiveness.

The Cassies focus on advertising effectiveness in driving a client’s business. At this year’s show, Leo Toronto was recognized six times for work that did just that. Mr. Clean polished his Legendary image with two Golds. IKEA had a Gold, Silver and Bronze sweep with our #HouseRules, Catalogue and Quick & Easy Room Makeover campaigns. While TD Bank took home a Silver for our Dear Mortgage campaign.

2014 Awards to date

Feb 2015

2014 Awards to date

Recognition from across the board and around the world

Across multiple disciplines - advertising, design, digital, integrated, effectiveness and media - Leo Burnett Toronto’s awards speak for themselves.

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Appealing to the consumer of tomorrow.

Feb 2015

Appealing to the consumer of tomorrow.

There have been many discussions around the role that brands will play in the lives of consumers in the future and if we look closely enough, we can already see those roles taking shape. As technology continues to transform our way of life and the world becomes increasingly smaller and more accessible, the success of a brand will be contingent on its ability to move with consumers, not anchor them.

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“Human Resources” need not apply.

Feb 2015

“Human Resources” need not apply.

This past week news came out of Japan that its biggest bank, Mitsubishi UFJ Financial Group, would be employing robots. "Nao the humanoid" will begin work on a trial basis in two branches, with plans for more Naos, should the trial prove successful.

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Creative use of big data.

Feb 2015

Creative use of big data.

The topic for this year’s Admap Prize is “Does Big Data inspire or hinder creative thinking?” It is a polarizing topic. Some view Big Data as a Holy Grail for current marketing problems, while others view the highly technical and algorithmic nature of Big Data practice as antagonistic to creativity. Even among its advocates and practitioners, Big Data is largely seen as a means to provide inputs that assist the creative process, or a mechanism for optimizing brand messaging and media targeting.

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