To succeed today, a brand has to do much more than offer a benefit. It needs to be driven by a human purpose.

That’s how we approach strategy. We call it HumanKind. And it’s driven exceptionally effective creativity for our clients across every communication channel. When a brand is guided by a big, compelling human purpose, it has the foundation for innovation and ongoing engagement that brands need today. That’s what our strategic group brings to our clients: the horsepower to unlock the brand’s human purpose and create a platform for growth. It’s driven great results for clients. And helped us win Golds in each of the effectiveness shows in North America: the CASSIEs, the EFFIEs and the ARF David Ogilvy Awards.