AAA picks Leo Toronto to help accelerate their transformation.
The American Automobile Association of Northern California, Nevada and Utah (AAA NCNU) is evolving to meet the future needs of its Members. And we’re thrilled to be onboard for the ride. Together, we’re working on a new brand platform and service innovations to help accelerate the evolution. “This is an organization that is thinking years down the road,” said Judy John, CEO of Leo Burnett Canada and CCO of Leo Burnett North America. “They aren’t waiting for market forces to transform the brand. They are going to transform the market.”