OUR MISSION

Apr 2017

OUR MISSION

WE’RE THE NETWORK AGENCY THAT WALKS LIKE AN INDEPENDENT. WE’RE ON A MISSION TO SHOW THE WORLD A LEVEL OF CREATIVITY, DESIGN EXCELLENCE, DIGITAL INNOVATION & TEAMWORK THAT WILL BLOW PEOPLE’S MINDS.

It's Gold, Silver  & Bronze ANDYs  for Leo Toronto.

Apr 2017

It's Gold, Silver & Bronze ANDYs for Leo Toronto.

The prestigious ANDY Awards not only celebrate exceptional creative, they also contribute directly to the AD Club Foundation's education and diversity initiatives as one of the only not-for-profit shows on the awards circuit. So, it's especially rewarding for us to have earned 2 Gold, 1 Silver and 3 Bronze ANDYs at this year's show. Our innovative IKEA Cook This Page parchment paper recipe campaign won both Golds and 2 Bronzes for graphic/package design and promotional. The Smith Restaurant + Bar Smith Brunch Menu took away a graphic design Silver, while our Printed by Somerset microsite won a graphic design Bronze.

Leo Toronto most shortlisted Canadian agency for 2017 One Show.

Apr 2017

Leo Toronto most shortlisted Canadian agency for 2017 One Show.

One Show Pencils are among the most coveted creative awards in the business. So, we're thrilled to have 12 Finalist nominations for 2017 Pencils – the most of any Canadian agency. Our IKEA Cook This Page parchment paper recipe campaign leads the way with 1 Design, 4 Direct and 2 Print & Outdoor nominations. Our Museum of Contemporary Art Invitations and Brochure combine for 3 Design nominations, with one more Design nomination going to Smith Restaurant + Bar Smith Brunch Menu. A final nomination, for Print & Outdoor, goes to our Yellow Pages Lemonade Stand campaign. Pencils to be awarded May 10 and 12. Watch this space.

Leo Toronto  4-for-4 at the 2017  David Ogilvy Awards.

Mar 2017

Leo Toronto 4-for-4 at the 2017 David Ogilvy Awards.

The Advertising Research Foundation's global David Ogilvy Awards recognize the link between strategy, creative and effectiveness. This year, LB Toronto entered four cases and brought home four Ogilvy's for four different clients that are among our largest and smallest. Silvers were won by Kellogg’s Special K #OwnIt (Cross-Platform) and Raising the Roof Coming Soon (Transformational). While Bronzes were awarded to TD Bank Official Partner of Big Dreams (Reinventing Traditional Media) and the Ontario Women's Directorate #ItsNeverOkay (Impact on the World).

Leo Toronto sweeps  Strategy’s Creative  Report Card. Again.

Feb 2017

Leo Toronto sweeps Strategy’s Creative Report Card. Again.

Strategy's annual Canadian creative report is compiled by tallying up over 1,500 individual awards won at the regional, national and global level over the past calendar year. And for the second year in a row, we brought home the best Creative Report Card bar none, including the first-ever top Planner ranking. Check this out: #1 Agency: Leo Burnett Toronto. #1 Creative Director: Judy John. #1 Art Director: Dejan Djuric. #2 Art Director: Pedro Izzo. #1 Copywriter: Marty Hoefkes. #1 Planner: Brent Nelsen. And...our multi-award-winning Printed by Somerset campaign vaulted Somerset Graphics to the #1 Brand spot. Cheers to 1 wicked Report.

Leo Burnett's Judy John named Jury Chair for Brand Film Festival 2017.

Feb 2017

Leo Burnett's Judy John named Jury Chair for Brand Film Festival 2017.

Campaign US and PRWeek's Brand Film Festival New York showcases the year's most artistic, creative and effective branded content films - from YouTube videos to long-form documentaries. For this year's festival, we're honoured that Leo Burnett's North American Chief Creative Officer and Toronto CEO will chair the respected 78-person jury. Given Judy's experience chairing juries at Cannes, The Clios and ADC, we can look forward to an exceptional show.

A hot new Mr.Clean debuts at Super Bowl Fifty-One. Close

Jan 2017

A hot new Mr.Clean debuts at Super Bowl Fifty-One.

Since the 1950’s, Mr. Clean has been one of advertising’s most iconic characters. But a whole new generation of cleaners might not even know he exists. So, inspired by the truth that there’s nothing sexier than a man who cleans, our new North American campaign suggests that Mr. Clean can turn anyone into the cleaner of your dreams. And, for the first time in Super Bowl history, (a buffed-up) Mr. Clean strutted his stuff for one hundred million of his new best friends.

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Somerset Graphics adds a  LB Worldwide Design Pencil  to its global awards accolades. Close

Dec 2016

Somerset Graphics adds a LB Worldwide Design Pencil to its global awards accolades.

It’s the cherry on the top of Leo Toronto’s fairy tail year for our Printed by Somerset campaign. The breakthrough work for a local print shop was a stand-out on the global awards circuit, garnering awards for Graphic & Interactive Design, Cyber, B2B DM and Corporate/Brand Identity. Highlights include:

  • Silver & Bronze Cannes Lions
  • Yellow, Graphite, Wood D&AD Pencils
  • 6 Gold, 1 Silver at the ADCC
  • 2 Gold, 1 Silver at Epica
  • Gold, Silver & Bronze at LIA
  • Communication Arts Interactive Annual
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