Design At Burnett
One of the key strengths Leo Burnett offers clients is a tier-1 design capability. Our team designs everything from restaurants to in-store experiences, and is able to elevate the look of everything we do for clients. In 2012, Leo Burnett was awarded Design Agency of the Year at the ADCC Awards. Our Design creds were further bolstered at Cannes 2013, where we captured two Silver and one Bronze Design Lions.
BulkBarn is all about big. As Canada’s biggest bulk food retailer, it offers big variety, big fun, and big possibilities. Inspired by the notions of scale and abundance, we updated the brand to appeal to a wider audience. Elements include a big new logo type and super-big product photography for in–store signage. Graphic elements are paired with big playful copy to create a big-hearted brand.
Every year the Canadian Marketing Association puts on an awards show that brings together agencies and clients to celebrate outstanding work. We created a set of twelve brightly-coloured illustrations and animations to help reel-in the attention of the visual-centric crowd.
Enbridge Annual Reports
As part of a corporate brand refresh, we updated the design of Enbridge’s Annual Reports. Colour blocking visually distinguishes various business sectors, while large display copy, illustration and info-graphics help viewers digest the complex content. Corporate Social Responsibility Reports are designed in a newspaper format to underscore the immediacy and authenticity of their content. Our new direction provides a clarity and simplicity of design that is unique in this sector.
Fuze Artists Reps has a roster of explosive talent. But to stand out from the barrage of Holiday Season mailers, we needed a fun, unique, and creative gift. Playing off of the name “Fuze”, we designed three candlesticks of “dynamite” that couldn’t be ignored.
With $4.7 billion in revenue and over 835 stores, the provincially owned Liquor Control Board of Ontario (LCBO) is one of the world’s largest buyers and retailers of beverage alcohol. We were tasked with refreshing the brand to make it feel more human and less institutional. And from the logo to the store interiors, bags, website and all collateral, we completed a warm and stylish rebrand that more than met the brief.
Leo Christmas Wrap.
Some gifts are spherical. Some are polyhedronic. Others are in impossible-to-open clamshell plastic. That’s why we made three designs, so no matter what shape you’re giving, you can wrap like a mall pro. TRIANGULAR hugs odd angles. SQUARE for sharp corners. And YUPO paper is unrippable and reusable for everything else. It’s like wrapping one gift in another gift.
Leo Playing Cards & Paper.
During the holiday season, we wanted to encourage people to take a break from their devices and connect with the people they love. So we designed a special box that uses a phone to unlock a beautifully designed deck of playing cards. Then we simply asked people to ‘play’ and make memories with those who matter most.
Toronto’s East End is home to Rashers, North America’s only bacon sandwich shop. To redesign their logo, we took inspiration from Rashers’ founding principal – to be the purveyor of the highest quality bacon sandwiches to help the mind, body and soul. As they say, bacon is better…with more bacon.
Veg Food Fest
Toronto has no shortage of food festivals. But if you’re The Toronto Vegetarian Food Festival, most people assume offerings as bland as your name. Our campaign had to prove that veg eats could be just as savory, sweet or even downright bad for you as anything else Toronto’s omnivores might crave. On a modest $35,000 budget we did just that, driving attendance up by 25% and
vendor sales up by over 9%.
Coop Knows Wings
Coop doesn't do décor, linen, wine or even cutlery. Coop does wings. And only wings. Melt in your mouth, lash your tongue, wipe your hands on your shirt, wings. Wings you’ll come back for. Over and over again. Because great wings don’t come from fancy. Great wings come from Coop.
Two Cultures. Two Restaurants.
House-Maison is inspired by the two cultures that shape Canada: the English and the French. Two eateries, side-by-side, offering similar menus and atmosphere but with unique English or French flair. Equally part of Canada’s identity, these two cultures, depending on what day it is, unites or divides the country. It’s this love/hate and same/different theme that inspired us to bring the two influences together in House- Maison.
Canadian CEO Olympic Invite
Five Dolls. Five Events. One Invite.
A Canadian spin on Russian nesting dolls, this dimensional mailing from the CEOs of Bell and Air Canada invited Canada’s business elite to be their guests at the Sochi 2014 Winter Olympic Games. Each doll featured an invitation to one of five Sochi events, plus a coloured ring. When combined, the different coloured rings represented the iconic Olympic rings. An invite, itinerary and art piece – all in one.
Cook Without the Book
Inside the box, designed to mimic a book, is a well-tailored apron with all the cooking essentials right on it: cooking times, different cuts of meat, measurement and temperature conversions. It’s printed upside down so the chef can reference it while wearing it. No cookbooks needed.
We Make Voting Easy
Elections Ontario’s sole responsibility is to help the people of Ontario vote in Ontario’s provincial elections. Our sole responsibility was to help them do that. We discovered that many people don’t vote because they think it’s hard, or inconvenient. So our mission for Elections Ontario was to make voting easy. To do this, we made all voter materials friendly and easy to understand.
We redesigned everything from voting handbooks and voter information guides, to the voter registration cards. We extended this ethos to TV, OOH and a piece called ‘the householder’ that was distributed to every household in Ontario.